Gender and Age
Advertisers always prefer to target their campaigns to their appropiate audience. This usually means targeting also by gender and age. A campaign can either be men or women oriented, or target a specific age group. With Audify this is possible and you can benefit from a higher ROI by sending your user's gender and age.
If you know the current gender and birthdate of your visitor you can send it as a value on the placement code. Please see the example below.
Your placement id.
Your visitor gender.
Accepted values: man | woman
Your visitor birthdate.
With this information provided Audify will automatically display the appropiate creatives.